The Seven of Cups is the card of fantasy and imagination, of illusionary success, and temptations.. When we are concerned only with the physical, we can be dazzled by shiny externals. The mystics are well versed with the theme of appearance versus reality, knowing that all that glitters is not gold. When this card appears for you, you are being asked: What are you seduced by that looks too good to be true? How can you move away from decision-making based on wishful thinking rather than grounded in reality?